Social Media

As a typical millennial, social media has been part of my life for almost two decades. The marketing side of it is fascinating, and once I realized how to make social content profitable, it became a large part of my work. Additionally, I am Hubspot certified in Social Media Marketing and have taken on social management and content creation for several clients. See some of my most recent work below!

LONGFORM SOCIAL CONTENT: smarter energy services - WHAT IS THE FEDERAL INVESTMENT TAX CREDIT?

Working at a solar company, we realized that most of our competitors had backlogs of content that we simply were behind on. I ordered a wrote a script, ordered a green screen, bought some microphones, and edited this video together of our solar manager explaining what the most significant solar tax credit was. All of the editing and visuals were done by me, including the SEO title, the upload, and the reels of it that were posted on our YouTube and Instagram pages.

Paid social Ad: Hands-On Physical Therapy - MsKuS “Shoulder pain”

This is a video I directed, filmed, and edited for Hands-On Physical Therapy to promote their MSK Ultrasound technology. It was based on an ad they used previously, but I wanted to update it with a current therapist, as well as make some lighting and voiceover changes.

Videos like this one were key to getting us new patient leads when I worked at Hands-On PT. It was reported to me that patients would go up to the featured therapists and say, “you’re the one from the video!”

Instagram STORY: SHRUG DEALER - “SK8 & DECOY” SINGLE PROMO

This is an Instagram story I put together for Hidden Home Records in order to promote Shrug Dealer’s single “Sk8 & Decoy,” as well as the music video I edited and created for it using bail footage I bought from a skate videographer I knew.

Instagram reel: Hands-On Physical Therapy - toy drive

This is another video I directed, filmed, and edited for Hands-On Physical Therapy, this time to promote our Toys For Tots drive.

Helen (the featured PT Aide) and myself filmed it in our storefront and the local Rite Aid. She was a great sport and I’m very happy with how it turned out.

Educational Instagram Campaign: Hands-On Physical Therapy - What are nerves?

I really enjoyed making this one. This is the first of a 4-week Instagram campaign that answered two very simple questions: what are nerves, and why do they matter? In this first week, I broke nerves down to their most basic explanation with the help of some of the physical therapists at Hands-On PT. I’m really happy with how it turned out.